BRANDING

What do we mean when we talk about Branding ?

A brand is the identity of a specific product, service, or business

A brand can take many forms, including a name, sign, symbol, color combination or slogan.

 - Creating identity -Selling a product

What does branding involve ?

- Advertisment -Colour -Logo -Typography -Identity

How does the nature of the interior of a buliding effect us ?

Mentally - change of mood; excited happy sad (colour therapy)

Important elements - structure, lighting, shape, space, suttle, sophisicated, colours

What is Wayfinding ?

 Wayfinding encompasses all of the ways in which people and animals orient themselves in physical space and navigate from place to place.

How you find your way around a building - navigate areas - look at everything in order - saves time knowing where your heading.

How can we tie this to our rebranding ?  

Colour - font -recognisation -clear -obvious - understandable