MCDONALDS LOGO

McDonalds Corporation has become synonymous with fast food and has become one of the largest chains of fast food restaurants in the world. The McDonalds logo has become a symbol of international business expansion and has been termed as ‘part of Americanization and American cultural imperialism' as it is closely identified with US. The famous Golden Arches in McDonalds logo represent style, significance and a strong corporate identity. It was created by Jim Schindler in 1962 and the idea was first introduced by Dick and Mac McDonald as arch shaped signs on the sides of their then ‘walk-up hamburger stand’. From an angle, those arches looked like the letter “M” and thus, were incorporated in the McDonalds logo as a merger of the two golden arches together. The “McDonald’s” name was later added to the McDonalds logo in 1968.

The two arches are recognisable as also a M. The simple graphic design is eye catching with the use of two shades, golden and red which is used in the McDonald’s logo to represent its bold nature .The red color is used to fill the background of the McDonald’s logo. Boldness, power and strong corporate image are truly reflected by the use of these two confident colors which captures the audiences mind.