COCA-COLA LOGO

Coca-Cola is the world’s most popular soft drink. Sold in more than 200 countries, it is produced by The Coca-Cola Company and is often simply referred as Coke. Originally intended as a ‘patent medicine’ when it was invented in the late 19th century by pharmacist John S. Pemberton as a ‘coca wine’, Coca-Cola has dominated the worldwide soft drink market for decades now. The Coca-Cola logo, like the product itself, is rated among the most recognized logo design and brands in the world. The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885.

The red and white colour scheme in the Coca-Cola logo is simple and clear. What I think stands out to me is the use of typography as the text. When researching about the logo i came across the desription of it being "The red and white colored scheme in the Coca-Cola logo is kept simple and distinctive to lure young minds". I found it useful because it describes how the logo comes across and the whole point of the use of stylish typorgaphy which is readable and depending on the backround wether white or red the logo colour is opposite to them.